Absolut Born To Mix

We are all unique. Unique, but not alone. This year's limited edition Absolut Original vodka called Born To Mix is designed in collaboration with the icon Olly Alexander. The concept celebrates that everyone is different and symbolises that with our individuality we are all important parts of a greater whole. Like a mosaic where each piece is unique and together creates something beautiful, this bottle is a representation of inclusivity and diversity.

Absolut Vodka was born out of the Swedish tradition of vodka production and a commitment to the source and the community. One source is the company's production philosophy, which means that the majority of the production journey takes place in and around the small village of Åhus, Sweden.

Winter wheat from the area around the town of Åhus in southern Sweden is used for production. The fertile fields in southern Sweden are ideal for growing wheat, which yields approximately twice the global average for wheat production.

Water for production is always drawn locally from their own wells, which are more than 140 metres deep. The water has been filtered through Swedish rocks for thousands of years and gives a natural mouthfeel that cannot be created in a laboratory. After all, 60 % of vodka is pure water.

Another plus is that today, every bottle of Absolut vodka is made from more than 53 % recycled glass. The volume of the bottle is 0,7 l.