Gordon's

Gordon's, which has been the original for over 250 years, has created a classic gin character to make the perfect G&T with a clean flavour dominated by juniper. Since the beginning of their history, they have exported gin all over the world and today have earned the status of the world's most popular gin.

Alexander Gordon was one of the earliest pioneers of fine gin distillation. In 1769, he set up his distillery in the London Borough of Southwark and began perfecting his own brand, using only the finest natural botanicals to create the desired flavour.

Gordon's was a pioneer in the cocktail industry when it launched the first Cocktail Shaker bottle in 1924 in response to the growing trend for cocktail parties, but people weren't sure how to make them properly. This proves that innovation has always been central to the brand and why it is still the world's most popular gin.

In the 1960s, the Gordon's brand achieved the status of the best-selling gin brand in the world. Gordon's was distributed all over the world. Their advertising was also becoming more playful and starting to create a distinctive TOV.

Even after 248 years, Gordon's is still the world's leading, award-winning gin brand; in 2016 alone, the leading gin brand won 6 global spirits awards, highlighting the never-failing quality and dedication to the drink. Continuing to show that innovation is the key to a successful brand, they have recently launched a new Gordon's Pink based on a recipe from the 1800's and have also released a premix cocktail in Gordon's & Tonic premix cans.

Despite a grand history and exciting new variants, they are ultimately still a gin for pleasure and look forward to celebrating further anniversaries.