Nocheluna

Nocheluna is a brand that embodies the rich history and authentic spirit of the Chihuahua region of Mexico. It specialises in the production of sotol, a traditional Mexican spirit that is deeply rooted in the culture and nature of the desert environment.

The brand is a collaboration between four-generation Maestro Vinatero Don Lal Arrieta, sotol expert Ricardo Pico and head distiller Iván Saldaña, whose goal is to revive and share the artisanal tradition of sotol production, using wild-grown Dasylirion plants and traditional practices that have endured for hundreds of years.

Nocheluna is also connected to the world of art and creativity through its collaboration with global brand ambassador, the famous musician Lenny Kravitz. His passion for authenticity and connection with nature reflects the brand's philosophy, which emphasizes quality, tradition and respect for natural resources.

Nochelun's Sotol is not just a spirit, but an invitation to discover the unknown - Mexico's unique blend of nature, history and craftsmanship.