Aperol

Aperol is the result of the hard work and experimentation of the Barbieri brothers, who in 1912 inherited their father's distillery. The brand's popularity began to grow in the post-war years. Aperol soon became a popular drink throughout Italy, especially among young and socially active people. In the 1950s, the Aperol Spritz saw the light of day and made the brand famous all over the world, and remains so today.

Following the acquisition of Aperol by Gruppo Campari, the brand continues to run a strong advertising campaign for Aperol Spritz and is becoming more international. During this period, Aperol becomes associated with art, advertising, music and lifestyle. It achieves great success in Italy and worldwide.